The Next New Thing

New media has always been used to fulfill consumers' needs. Where previously needs were not well defined or perceived not to exist, companies sought to create those needs and sell that idea. One area of need that has not been fulfilled is tracking and using locational data in real-time. This can be in the form of a mobile app or social networking site, and can be used to track where someone parked their car, open parking spots in a parking lot, sharing locations with friends to facilitate in-person meetings or share landmarks, gas prices or restaurant locations while traveling by car, bike, foot or plane.