Creativity

One of new media's strengths compared to traditional media channels is collaboration. There is much more collaboration of ideas thanks to the accessibility of new media to common citizens, whereas in traditional media, there is a clear consumer of content and producer of content. The exchange of ideas only flows from producers to consumers, usually in exchange for the monetary value of having access to the media.

This kind of collaboration takes creativity to a new dimension. According to the New York Times article, "Twitter Serves Up Ideas From Its Followers," Claire Cain Miller points out that the Internet allows a large group of people to exchange ideas easily and quickly, and computing tools give people the power to translate their ideas into a tangible form cheaply. For Twitter, this allows the consumers of the product (users of Twitter) to crowdsource ideas of how Twitter can be used, and the producers of the product (Twitter itself) to respond and put the ideas into action. For other types of content, new media allows increased collaboration between a diverse group of people.

Citations
Miller, Claire Cain. "Twitter Serves Up Ideas From Its Followers." The New York Times. 25 October 2009. Web. Accessed 31 March 2015. http://www.nytimes.com/2009/10/26/technology/internet/26twitter.html?_r=0